Kim Kardashian West is facing backlash for her fashion choices, particularly in promoting her new all-in-one Shapewear collection. Critics argue that she is directly lifting Beyoncé’s style, as seen in her recent look for the collection. Kim’s hairstyle and accessory choices, such as wearing sunglasses and a crimped wig, have been criticized for resembling Beyoncé’s style.
Some fans have praised Kim’s new look, while others have expressed disgust and pointed out that she resembles Beyoncé. Despite owning multiple successful businesses, including a multi-million dollar company, Kim has not stopped from fending off cultural appropriation talks. One fan accused Kim of trying to look like Beyoncé and steal her image, arguing that she needs to stop trying to emulate the looks and fetishism of black women. Another observer tweeted that she was the only one who thought Kim was Beyoncé at the new Shapewear promotion. Fans are accusing Kim of intentionally creating a mood board similar to Queen Bay’s as a publicity stunt to drive traffic to her brand.
Kim Kardashian has been accused of copying someone’s style or idea in her recent ad campaign, with some arguing that it is a pattern for her. This is not the first time Kardashian has been accused of copying someone’s idea, as she was accused of copying a photo shoot idea with Tanaya Henry in October 2021. This time, Kim’s older sister and Megan Fox were featured in the ad, with the only difference being the color of the cherries used in the shoot.
Kim has denied intentionally appropriating black culture with her fashion and beauty choices, stating that she was trying to appease her and Kanye West’s eight-year-old daughter, Northwest, who is half black. She also mentioned her ethnic roots, which plays a role in her styling decisions. However, not everyone is buying into Kim’s explanation, as a Twitter user pointed out that Kim and certain members of her family were black fishing long before she had a child.
Kim may have won the battle in her interview, but she is definitely losing the war with her fans on this one. Share your thoughts on the Skims ad and whether you find it similar to the Beyonce campaign or if she should be free to run any creative idea or slow down on some of her more controversial and sensitive topics like black fishing.
